Marketing Services
Each client deserves a unique marketing program that is tailored to their version of success. I can plan, develop, and execute the marketing strategies, communications, and support materials that can make a difference for your brand.
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Social Media Management and Engagement
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Copywriting for Digital and Print
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Social & Digital Footprints and Analytics
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Content Creation, Including Graphics and Video
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Community, Influencer, and Customer relations
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SEO and Keyword Analysis
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Customer Retention and Resolution
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Community Outreach and Relationships
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Event Planning and Execution
Digital Strategy
Consults & Execution
From planning and executing campaigns to graphics and copywriting, I have owned all aspects of social media and digital strategy to provide successful metrics.
● Work to build out a content calendar, social media engagement, and audience development.
● Plan and manage marketing strategies, external and internal communications, and support materials for multi-locations venues including clients generating $1M+ in annual revenue.
● Deliver non-paid organic and locally-based techniques, partnerships, and campaigns across Facebook, Instagram, LinkedIn, and Twitter.
● Manage monthly budgets to create influencer partnerships, advertisements on various media channels, and sponsored giveaways.
Social Media Management
Brand Awareness & Sales
Using a combination of engaging organic content and quality paid ads, I have increased brand awareness & sales for my clients across the board. Highlights include:
● Won "Social Media Consistency" From the Texas Wine Podcast Awards
● Worked within Facebook, Instagram and X (Formerly Twitter) increasing clients' accounts reach and content interaction by 292% and 198% respectively.
● Organically grew a local diner's Instagram from 607 followers to over 18,000- with a 97% local-based audience.
● Won 2017 Brand's Most Cheeky Tweet Award for a successful digital campaign stemming from a client's bad review.
Coverage, Press and Collaborations
High Success & Free Press
With a strong background in public and media relations, I have secured hundreds of free press pieces for my clients.
From securing press pieces to setting up influencer collaborations, I'd love to help grow your brand with all eyes on you.
● Secured numerous interviews and media coverage from local to international including the Travel Channel reaching 91.5M households spanning 6 continents.
● Coordinate events including an influencer launch in May 2021 with 30 local creators and media members, an outdoor food event with 150+ guests, and a charity gala with over 200+ guests that raised over $32,000 for the Dallas Stars Foundation.
Awards
Nominations & Wins
Many of my awards are directly tied to the sponsorship and charity work that I have worked on over the past decade. I have developed over 50+ charity partnerships, local sponsorships, and professional sports contracts that raised $287K+ for charity since 2016.
I consider these awards to be some of my biggest achievements. Awards include:
The 2018 U.S. Presidential Community Service Award
The Inaugural D Magazine Nonprofit & Corporate Citizenship Awards
I have always been competitive so having my clients named as #1 is always a top priority. I will research, nominate, and develop decks to submit for various accreditations.
Client and Brand Awards:
Best Breakfast in Texas
Best in Class, San Francisco International Wine Awards
Best Diner in Dallas
Best Cabernet Sauvignon in Texas
Blue Ribbons at the Texas State Fair
Event Planning
Engage & Influence
I have experience planning small influencer collaborations to 200+ gala events. From planning live Facebook tutorials to silent auctions, I'd love to help consult for your next event or fundraiser.
Planned multiple charity fundraisers and events each month including the annual Texas Chicken Fried Steak Day fundraisers that raised over $155,000 for the North Texas Food Bank and Dallas Stars Foundation.
Hosted an influencer event with a $600 budget resulting in over $18,000 of free advertisements in the form of Static Posts, Stories, Reels, TikToks, and local press.
Collaborate on wine-paired dinners with local chefs, restaurants, and event spaces.
Design
Graphics, Content, & Platforms
Ranging from branded materials, planned stories, advertisements, menus, and digital content, I have experience designing and creating all aspects of marketing and advertising.
● Adobe Suites- Photoshop, Illustrator, and InDesign
● Wixx, Shopify, and WordPress
● Canva, Splice, iMovie, and Lightroom
● Google Business Certified
● Microsoft Certified
Public Speaking and Interviews
Panels and Press
As a public figure for my company and clients, I have given numerous interviews on television, radio, podcasts, and live broadcasts with great success.
I am very comfortable speaking in front of large or small groups and can tailor my presentation & style as needed. I have sat on various panels ranging on topics from social media for small businesses to marketing in the restaurant industry.
Create lesson plans and lead workshops for up to 80 students, providing information on topics including social media platform development to designing and executing small business marketing campaigns.
Available for panel, workshop, or conference key notes.